Eevee

Coffee concept for healthcare in 2030

CLIENT

Jacob Douwe Egberts

DURATION

5 months | 2020

FOCUS

Conducting design-oriented research to understand coffee culture, social trends around coffee, and emerging technologies, defining a brand-aligned design vision and proposing a product service system for the future of coffee in healthcare

UNDERSTANDING COFFEE

INSIGHTS

Constants within the changing world

The role of technology is becoming stronger in our daily lives and the coming 10 years will see major changes in health technology. But, the basic needs of people in recovery will remain the same as they have been for all these years.

STARTING POINT

A new interaction

What if talking to self over a cup of coffee becomes a new way of therapy for people in recovery?

CURRENT SCENARIO

In-person therapy sessions or self-care

People respond to traumatic events differently.

major health events
accidents
stress from work/study

While some may recover and resume regular activities in a few weeks, others struggle in performing simple tasks even after months.

difficulty coping with emotional response
suffering relationships
withdrawal from social life
disturbed sleep

Can the coffee moment be used?

PERSONALIZED CARE - UNDERSTANDING - MOOD-BOOSTING

VISION

Conceptualizing a coffee moment for people in recovery that provides them emotional support, makes them feel loved and confident.

THE NEW WORLD

Eevee- A smart coffee companion

Eevee improves the recovery experience of people through guided therapy sessions that take place at the comfort of home while sipping through coffee.

Immersive Experience

As the user feels warmth from holding the cup while conversing with the mug and getting visual feedback from the light strip, coffee completes the sensory experience by involving the senses of taste and smell.